It is one of the most well-known tools in SEO and SEM due to the amount of information it offers you regarding new keywords for your campaigns. It works quickly and easily. You can manually enter keywords or you can analyze the keywords on a website (your own or your competitor's) to find out which keywords are most relevant.
The planner will tell you which words have the highest average monthly searches , the competition for that word and an approximate CPC, as well as a forecast of the traffic they could generate if you finally include them.
If any of the ideas appeal to you, add them directly to your groups or campaigns using the “Add to plan” and “Save to account” options. This is a way to save time and do multiple searches.
113Allow a reasonable amount of time (15-30 days) to evaluate your bid adjustments. You can then compare and see which ads have generated the highest CTR and which keywords have registered the most clicks or conversions. When you detect these words, increase the maximum bid, maximum CPC, and lower or eliminate the words with the worst performance to compensate.
Columns like the average CPC or the estimated first page bid column can give you ideas of how you should adjust your bids for each keyword or ad group. Work on optimizing to get the price right.
adwords bidding
Click above the bid to manually enter your adjustment
Customize your columns
Creative ResumeThis is a function that is sometimes unknown but very useful for viewing the data that interests you. It consists of adding new columns to the data panel and reordering each element as you like. The most important columns are activated by default but I advise you to take a look and add some to get extra information.
It is recommended to place the columns from left to right according to their priority. Practice this function and add:
The estimated bid column on the first page : to know what you should bid as a minimum to appear on the first page of the search engine.
The quality level column : to know the score (a number out of ten) that Google Adwords gives you in relation to the set of ads, groups and campaigns.
154Column customization is different for each level and does not affect other campaigns. Optimize data to make decisions at the campaign, ad group, ad, or keyword level.
Reporting and data analysisKeywords CV
Measuring and analyzing results is practically a constant in AdWords and an essential step if you want to optimize. I have selected three essential reports that you should pay attention to if you want to optimize your campaigns:
Search Terms Report
What words are users using to trigger your ad? That's what you'll algeria telegram phone numbers in this report. It's useful because you know which searches have triggered and led to clicks on your ads. Some of them may surprise you!
It has to serve you for 2 fundamental things:
Detect new keywords and add them to your ad groups
Also to detect negative keywords that have generated unnecessary expenses and exclude them.Image 1
Updated*
The report is now located directly at the keyword level under the “Search Terms” button.
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Ad scheduling report
It summarizes the most favorable and active days to show your ads. You have the option to choose to view the results by day of the week or by day and time. It is useful to better limit the time frame in which your ads are shown and also to adjust the bid on the busiest days. Image6
To view this report, go to the “Settings” button, click on “Ad scheduling” and then increase or decrease your bid by a percentage depending on the day that interests you the most.
Device Report
From here you can see which device you are most interested in targeting your ads to. AdWords distinguishes three types: mobile phones, computers and tablets with full browsers. It will depend on the product or service you are advertising, but normally the conversion will come through a computer device. Review and compare the CTR of each device against the conversions to find out if you are interested in increasing or reducing the bid.
To access the report, click on the “settings” button for your campaign and then on the “devices” button. Find the second column for “bid adjustment” to add a percentage to prevent or increase exposure on mobile devices.