Chatbot Builder: Intuitive interface to create automated conversation flows for lead qualification, customer support, FAQs, and even sales.
For larger teams, a collaborative inbox where multiple agents can manage conversations from a single WhatsApp number, assign chats, and track history.
CRM Integration: Seamless connection with popular CRM systems (e.g., Salesforce, HubSpot, Zoho CRM) to sync contact data, update lead statuses, and personalize communication.
Analytics & Reporting: Dashboards to track message delivery, open rates, click-through rates, conversation costs, and overall campaign performance.
Message Templates Management: Easy submission and management of WhatsApp Message Templates for approval.
Payment Integration (if applicable): For e-commerce, the ability to integrate payment gateways for direct transactions within WhatsApp (though specific payment options depend on WhatsApp's availability in Bangladesh).
Pricing Structure: Understand their pricing model (per conversation, per message, monthly fees).
Top Examples of WhatsApp Business API Platforms (often global with regional presence/support):
Wati (by Customer.io): Very popular for SMBs and growing businesses. Offers an intuitive dashboard, shared inbox, broadcast, chatbot builder, and whatsapp number list good integration options. Widely used in Asia.
AiSensy: Built on official WhatsApp Business APIs, offers comprehensive engagement suite, automation, and broadcasting.
Gupshup: A major player in conversational AI, offering robust WhatsApp API solutions, chatbots, and campaign management.
Twilio: A leading cloud communications platform, offering powerful APIs for building custom WhatsApp solutions. Requires more technical expertise but highly flexible.
MessageBird / Bird: Another comprehensive CPaaS (Communications Platform as a Service) offering WhatsApp API access, omnichannel communication, and automation tools.
Respond.io: Known for its unified inbox, powerful automation features, and ability to manage multiple messaging channels including WhatsApp. Good for customer support and marketing teams.