The search for conversions in order to shorten the path that a company needs to take to make sales is quite common. After all, one of the goals of business owners is to attract visitors to their online stores, websites or blogs. But did you know that to be successful in this area, it is necessary to create targeted campaigns with diverse content? See here how they work.
Targeted campaigns: how they work
With this type of campaign, you can target your products to the right personas. They are more likely to express interest, helping to drive an authentic conversion.
In some cases, we apply techniques that boost website traffic. However, it is necessary to invest money in Google AdWords or Facebook campaigns. On the other hand, the conversion marketing model operates differently. It closes sales more quickly and, consequently, significantly reduces costs.
What is conversion marketing?
These are techniques that professionals use in their planning to convert visitors into leads and these leads into customers. These leads are, in reality, potential consumers who are interested in purchasing the product offered.
Conversion marketing can be especially beneficial for campaigns cameroon phone number data that target small niche audiences, where the segment is smaller than the conventional one. It helps the consumer throughout their journey until they finally reach the final goal, which in this case is the purchase.
Techniques for conversion
Encouraging the visitor to provide some type of contact information plays a crucial role in conversion, marking the beginning of the relationship with your potential customer.
When a visitor arrives at a website organically, from social media, ads, or by showing interest in the published content and providing their email address or requesting a quote spontaneously, they become a lead. This entire process can be classified as indirect conversion.
If you're unfamiliar with certain terms, here's the explanation: organic traffic comes from SEO (Search Engine Optimization) techniques to reach visitors. It's important to remember that this is one of the main strategies employed in digital marketing.
The next stage of conversion occurs when the visitor makes a purchase and becomes a customer. When this happens without first going through indirect conversion – that is, when the visitor responds to the campaign with an action aimed at making a purchase – it is called direct conversion. However, to reach this stage, it is necessary to go through a long process.
3 conversion strategies
There are many strategies that can help companies achieve good conversions.
We have listed three of them for you:
1. Ad Sponsorship
Sponsored ads are linked to social media and Google . Those interested should invest in them to drive visitors to their sales pages and generate conversions.
2. Social Media
Media enhances the relationship between companies and consumers. They not only generate traffic , but also create this connection. This makes conversions increasingly likely.