Drip Marketing: You've Got Mail

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What business wants to go into the shadows? But when it disappears from the client's field of vision, it is quickly forgotten. Drip marketing will help businesses remind about themselves, as well as promote products and cultivate leads . A proven method is with the help of letters, albeit electronic ones.

You can order drip marketing services from Fractus and always stay visible.

Drip Marketing: A Little About the Specifics
What is the essence of such a strategy? Drip marketing is an automated campaign for sending letters to the client, most often by e-mail (although messengers, social networks, SMS and other channels can be used). Lead Nurturing Campaigns - it is also called that.

Drip Marketing: A Little About the Specifics

This type of marketing borrowed such an interesting antarctica email list 5644 contact leads name from agriculture, where drip irrigation is used: constant and balanced watering of crops leads to a good harvest.

The letters consist of a chain. They are sent at certain intervals and are timed to coincide with certain events. In this way, the client is moved through the sales funnel, gradually leading to a purchase or another target action planned by the company.

First, the target audience is defined and a campaign plan is created for it. Then, the message is created and the campaign is launched. Finally, the results are summed up and adjustments are made.

Types of dripmarketing mailings
Welcome message. The welcome letter is the first thing sent to the subscriber. It introduces the company. At the beginning, it is worth indicating the name of the company, briefly describing the history, seasoning it with interesting facts, and forming intentions. This is the first letter in the chain. The next day - the second letter. For example, with a link to useful content. On the third - the final one, in which a link to another channel. Ease, interest and pleasant impressions - this is the trail the letter should leave.
Birthday letter. Such messages are especially appreciated by clients, and this is a chance for the company to win over the subscriber. Usually it is a postcard, with a short but warm greeting. And a small bonus - a discount or promotion.
Advertising message. Promotion of a product by mailing is a classic option. Here again, a chain of letters. The first one is with an offer describing the state of the purchased product. The next one is a rational justification for the question “why do I need this?” The third one is a reminder about the expiration date of the promotional offer.
Upselling . The essence of the letter is to offer additional products for purchase. It should be sent no later than two weeks after the purchase. Or better yet, the next day.
Abandoned Cart Reminder. Three quarters of shoppers abandon their carts. And 25% return after the first reminder. The letter should be sent within 6 hours after the product was added to the cart and abandoned. You can try again in 24 hours, informing about a discount or other special conditions.
Types of dripmarketing mailings

Advantages of the strategy
Firstly, it is a gentle development of relations, not an aggressive sale. The action inspires trust and loyalty. Secondly, it does not allow the client to forget about the brand. Thirdly, it leads through the sales funnel, turns into buyers.

Contact Fractus!
Want to establish contact with potential clients and turn them into buyers? Then it's time to contact Fractus to get an effective marketing strategy. We will create it personally for your business and your target audience. We will plan a campaign for it, select working tools, create content. And it will help bring your clients to you.

Don't delay!

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