May not be exactly the same subject

[kexej28769@nongnue]

You want to make sure you've got a URL structure that follows the same navigational order. So folder/subfolder/slug, this is the easiest way for the search engine to navigate and also the easiest way for the user to navigate. The final goal you want to keep in mind is content related.

So you've got some content harvesting goals you want to accomplish as well. Sometimes you may have duplicate or near-duplicate content that you've identified on the site, especially if it's a really old or really large content library. So at CFI, for example, we focus on topics related to finance and banking. So five years ago, we might have someone ask us to write an essay about balance sheets in accounting, and then, a few years later, we've got someone else who has an idea to write an essay about balance sheets.

A but they are covering similar topics. So with these two teacher database that live on both websites, we now have several keywords covered in two separate articles and the search engines don't know which of the two articles to rank for some of our key search terms. When that happens, if we combine those two articles, it's now much easier for Google to know which of those articles we rank for, and it's easier for us to maintain our authority that way.

The last content pruning goal you want to think about is cutting any content that is of low quality or no longer fits the brand as you want it to. So if your content or resource library is quite old, you probably have some content that wasn't created using SEO best practices. So this is definitely something you want to cut too.