Thirty-two percent had a unique value

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So like any other reasons, these will be the main reasons why you want to do it. proposition, so they have something to set them apart from their competitors. I think this is actually very rare, and should be something that all businesses should strive to differentiate themselves from. You don't want to be just another site saying, "Hey, you can pay me for my services."

You want them to know why they want to choose you, and that's what you do in your unique value proposition. Only a quarter of them included any kind of sale or coupon, which is a huge missed opportunity. So if you're gambling data philippine noticing that your competitors aren't offering coupons or sales, that's an opportunity for you to take business away from them. If they're shopping around and going to multiple websites, if you're the only one offering coupons, they don't know that you might be, I don't know, 10% more expensive than your competitor unless they call and get a quote.

So if you're offering a 15% discount, you could actually snag a customer and they'll only have to give you a 5% discount because they don't know what your prices are compared to your competitors. So this is a good way to get more clients and get more conversions. Then only 18% had awards or recognition mentioned on the page. I think this is also a missed opportunity because these are confidence signals. They show people that they can trust your business, that you are recognized in your industry, that you do good work.