Coordinate your content marketing campaigns with sales.

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Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date on these promotions so they know what recent offers their prospects are receiving.

Here are the basic steps to coordinate your marketing offers with sales:
Include your promotions on a shared calendar (Google Calendar).
Add the date and time of each promotion (this could be an email, webinar, or social media campaign) and a description of each offer. Be thailand mobile database to invite your sales team to this calendar so they can see it on their personal accounts.
Create follow-up email templates for your promotions.
Offers are a great way to generate leads and wake up dormant prospects! Create email templates for your sales team to start a conversation with future customers. This email should be specific to each offer. Remember: "content is king, but context is queen."
4. Encourage your salespeople to use social media.
If your salespeople are active on social media, encourage them to share your company's content on their personal pages. You can even create posts for them, and all they have to do is copy and paste them.

5. Use a CRM that aligns sales and marketing
At Stratenet, we have chosen Hubspot CRM and we will clearly explain to you why we believe it is the most suitable for "Smarketing".

In the context of inbound marketing and inbound sales, each contact in your database is assigned to one of the stages of the customer journey: stranger, visitor, prospect, customer, or promoter. In HubSpot, there is a "Lifecycle Stage" property that identifies which stage a contact is in.

How many of your website visitors are marketing qualified leads (MQLs)? And how many of those have become SQLs? Hubspot lets you answer these questions!

Want to understand the different stages of the customer journey? Read our article The Customer Journey: An Essential Marketing Tool