The Inbound Marketing Methodology

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The Inbound Marketing strategy is also widely used to enhance brand awareness: by improving the image of your brand in the eyes of customers, you will be able to improve the position that the brand occupies on the market.


The Inbound Marketing methodology follows the entire journey that leads the customer from discovering the brand to becoming a loyal buyer.

The entire strategy is put at the service of satisfying the customer's needs, thanks fusion data to the informative content created to satisfy their needs. The customer therefore becomes part of the Inbound Marketing strategy: if the customer is satisfied, in addition to completing the purchase, he will begin to trust the brand and will recommend it to his acquaintances, increasing the profit of your company.

The Inbound Marketing method is made up of 4 phases:

attraction: identifying target customers by offering content that affirms the value and reliability of the brand;
conversion: offering answers to customers' needs in order to intensify their interest in the brand.