Assofranchising Report

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Or, develop and maintain business relationships with qualified partners to offer members new opportunities for growth and development .


As every year, Assofranchising draws up a report to closely analyze the franchising market in Italy . This study offers forecasts on how the market will develop in the coming years.

Additionally, the report provides case studies and success stories , showing business owner data how different franchisors have adapted their strategies to thrive in a competitive and ever-changing environment.

As highlighted by the 2024 Assofranchising report , there has been a significant increase in investment opportunities and an evolution in market dynamics. This change is due to various factors, including technological innovation, changes in consumer behavior, and the emergence of new market sectors.