A high ROAS indicates that your ads are efficiently generating revenue, while a low ROAS suggests that you may need to optimize your ad audiences, messaging, or budget allocation to improve performance.
Most advertising platforms, including Google Ads and Facebook Ads, offer built-in tools for tracking ROAS. You can also use analytics and marketing platforms to integrate ad spend with revenue data, allowing you to closely monitor this metric during your lead generation campaigns.
10.
"Time to conversion" refers to the amount of time it takes for a lead to move through the sales facebook database process and be converted into a customer.
Simply put, it tracks the duration from the time a potential lead first interacts with your brand (for example, by filling out a form or clicking on an ad) to the time they complete a desired action, such as making a purchase or signing up for a service.
We all want leads to convert quickly, but not every lead is ready to buy right away.
Time to conversion
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