Create a sense of urgency in your customers

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It's possible that your CTA or "sales pitch" isn't working, which means that the way you've marketed your product isn't enough to get a potential customer to take action.

A CTA usually appears as a call-to-action button, and the action can be anything from signing up for a course, downloading an ebook, to making a purchase.

Although the CTA is at the end of the message and is just a single button, there are countless studies that show its importance. It has been observed that by changing the CTA text, there is an incredible change in the conversion rate.

This is not possible unless you work on your sales pitch. It's simply how you try to market your product to people through digital marketing channels.

Now that you have different contacts for different sequences, you've reworked your email content and rearranged your pitch, all that's left is to test it all. If you still don't have results, don't despair.

Digital marketing has experienced a revolution precisely because all its results are b2b email list measurable. Simply, see which sequences perform the worst and try to optimize them based on the data you already have. Also take into account that email is relatively "compressed" compared to other formats, that it has fewer elements, so it will be easier to optimize it.
 

You've had their attention and introduced them to the product, so your customers know who you are and what you sell. All that remains is to "make" them buy.

Make no mistake, this move and this Instagram story is different from the previous one. The big confusion lies in the fact that it is enough to just display the products. It's good that your customers know what you're selling, but getting them to buy is a science in itself.

And here, perhaps more than anywhere else, is the timeless wisdom that the packaging sells the product. If you manage to create a sense of urgency, in the sense that you have a unique offer for your customers, they will buy from you.

So, this last Instagram story can be a simple finishing touch to a combination of free social media marketing that ensures sales. Best of all, it requires little effort and is a sequence that you can perform in one work week.

You just have to experiment and test this method until you make a sale. Remember, one of the greatest advantages of digital marketing is the ability to experiment, analyze and optimize.