What is a short traced link?

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What is a short link?A traced short link is a shortened URL that redirects the recipients of your messages to a specific destination that you have chosen in advance.

When a user clicks on the link, they are redirected to the URL of your choice. This type of service may allow you to record data such as the number of clicks, time, geographic location and type of device used.


Using a shortened link can therefore be very useful when sending SMS campaigns . Let's now see what are the advantages that make it worth your while to use this feature.

Why insert a short traced link?
Including short, traced links in your communication campaigns, especially your contact number list SMS campaigns , can bring you some benefits. As mentioned above, it can optimize the space available in your message. By reducing a long URL to a shorter version, you free up space to transmit your content while keeping your message clear and concise. Indeed, short, traced links are easier to read or share, which considerably improves the experience of your recipients and encourages them to click on them.

Also, a tracked link offers a detailed analysis of the performance of your campaigns . It allows you to collect certain data, particularly on engagement. This information can allow you to measure the effectiveness of your campaigns and adjust your strategies for the next ones. Inserting a short tracked link is therefore an SMS sending feature that should not be overlooked to increase the effectiveness of your professional SMS sending.


When to use short traced links?
Well, guess what, this feature can be very useful in many scenarios when sending SMS messages . Here are some examples of situations where it is very useful to integrate a short traced link into your SMS messages:

To increase your sales on your website:

One of the most common cases is when you want to attract more customers to your e-commerce site . In fact, it can be very useful to take advantage of sending an SMS campaign to insert a link to your website.

You can then highlight promotions or the latest new products to encourage your customers to make a purchase!

Here is an example of an SMS:

"Tomorrow is the start of the sales! Come and see all the offers available on our site by clicking on this link [the short link traced]
To collect your customers' opinions:
Another possibility is when you want to get feedback from your customers on your products or services. Whether it's a purchase on your website or in store, you can insert a link in your message to conduct a survey with your customers. Interested parties will then just have to click on it and give their opinion ! Here is a type of message you could send:

"Thank you for your purchase! Share your experience by clicking on this link! [the short link traced] (STOP at 36170)"
To encourage your contacts to register for your event:
Another use case could be event or webinar registration . By including a short tracked link in an invitation SMS, you simplify the registration process for your recipients and boost participation rates. For example, here is a typical SMS:

" Join our webinar on the latest trends in communication! Register here [the short link traced] (STOP at 36170)".
To forward your contacts to an important file:
Sometimes, you may also need to send important documents to a large number of your contacts, whether they are customers, service providers or simply internally. And when you need to send these files quickly, one of the best solutions can be sending SMS with a short link traced. Here is an example of a message:

"Alert! Gas leak in progress in the building, take the nearest emergency exits to evacuate. Here is the plan [the short link drawn]"
To increase your notoriety on social networks:
You can also improve your notoriety and reputation by inserting a link to your social networks . Indeed, slip a link into your SMS to your Facebook, Instagram or TikTok accounts to get your contacts to visit you and subscribe. Here is a type of SMS to send:

"Stay up to date with our latest promotions by subscribing to our Instagram account! Click on this link [the short traced link] (STOP at 36170)"