If you work in a company, whether it is a large company or an SME, you probably already have some sales tools at your disposal . However, it is increasingly urgent to adopt those marketing tools that will help you sell more and better in a context of change.
No one is immune to the new commercial reality created by the health crisis. Companies, both large and small, have felt it especially.
Changes in consumer behavior - especially those related to consumption habits and the way they communicate with companies - have prompted some actions by companies, which are now more willing than ever to invest in new sales tools.
According to the CX Trends report prepared by Zendesk in 2021:
Ecommerce sales increased by 30% during the pandemic;
65% of customers want to buy from companies that offer fast and easy online transactions
And according to the 2021 sales trends report , also conducted by Zendesk:
50% of sales leaders say customers are more informed;
32% say customers want sales reps to know the full context of their business and the problems they are trying to solve;
26% say customers expect close collaboration between sales and other teams.
Having the right sales tools will give you the opportunity to meet all of these expectations and needs, while supporting any changes that may arise along the way with flexible and easy-to-use tools.
For this reason, in this post we tell you:
What are the tools of the sales executive;
Features and functions of online sales tools.
Shall we begin?
What are sales tools?
Sales tools allow a company to indonesia whatsapp number list organize, manage, administer and evaluate its sales. The different sales tools assist the sales executive in tasks such as:
lead capture and qualification ;
communication with clients and prospects;
customer database management;
performance analysis;
measuring sales metrics;
collaboration with other sectors of the company.
You may be interested in reading: Customer data: how to create a database and use it efficiently?
What aspects do the main sales tools cover?
Lead capture tools: They help you attract leads for your business or enter new markets with the help of Artificial Intelligence.
Organization and collaboration tools: help organize and optimize workflows to ensure fluid communication between members of the sales team and with other areas of the company.
In this sense, sales leaders understand that working in collaboration with customer service is essential to achieve good results. Remember, the relationship with the customer does not end when you close the sale; it begins there.
Data and analytics tools: Perform analysis and generate insights from customer data and activities. This information helps sales reps create more targeted and personalized conversations. However, it’s not a linear process; prospects often move from sales to customer service and back to sales again—many customers repeat this pattern multiple times before completing a purchase.
The main sales tools are: