Digital marketing and social media are changing the way of doing business and marketing, in all areas and industries the food and restaurant sector are also affected by this trend, so making an online marketing plan for your restaurant will become your best strategy to succeed in this sector. But why digital marketing?
We are witnessing a global system with an increasingly intense pace of digitalization of most business sectors and all markets , it has been the boom of today and the premise for SMEs and organizations to make this instrument the positive and valuable contribution to their companies in the market, and without a doubt, what we have germany address list left to go will be surprising. The first sectors that began this "digital transition" were music (with iTunes and later with Spotify and Pandora), communication (with Social Networks), books ( with Amazon), and they have had a very good result, therefore the rest of the sectors are slowly joining this genuine revolution.
Today we want to show that through simple and key steps you can have a Digital Transformation, of a sector that will require an effort to achieve a great job to focus on the digital customer approach that predominates in other sectors.
Here are 10 digital marketing tips that can activate this digital transformation of restaurants in the new technological environment.
1. Build an optimized website, satisfy customers.
Can local customers find your restaurant online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get your website up and running before your competitors do. You can create your own food blog, daily specials and list direct visitors to your social media profiles and online review sites, where you will be a community that gives you focus and demonstrates the good service you provide.
2. Create your profile on social media .
Get your name out there through these tools, they will increase your visits and create a viral message about your restaurant for your customers. Social media is also interesting for promotions and discounts, if you choose this route, you must develop a Social Media Plan and maintain an active presence . The most interesting Social Media for a restaurant are Facebook, Twitter, Instagram, and join the newest ones. In any case, you need to do a prior analysis of where your real customers are and who your target audience is before making the decision to open a profile on each one of them. Dedicate the necessary time to it.
Through Twitter you can define personalized hashtags that make reference.
You can also open a channel on YouTube and offer a step-by-step guide on how to prepare a particular dish or simply give tips for housewives on how to prepare a gourmet dressing but in the comfort of their home. These types of videos will create a viral message on your networks , which will increase exposure to people and make your restaurant known.
3. Branding .
Your best strategy to expose your brand and set the tone in the market in which you operate, such as restaurants. Plan a careful branding strategy, which will focus on values that are already deeply rooted among consumers and are also related to your sector: healthy eating, organic food, healthy lifestyle habits, etc.
4. Free and quality Wi-Fi
The customer experience within your establishment will be very important for this customer to consider repeat visits and even refer you. Provide your customers with free, high-quality Wi-Fi and you will also be able to encourage them to use your social networks or your digital loyalty system. so that you can communicate with them later and start the path to converting them into repeat customers.