Using Google Analytics – a Basic Guide

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Google Analytics is a service that is offered free of charge and from it you can get many important statistics for our website. It is worth getting to know this mechanism a little better to cope efficiently with analyzing the reports that we will receive.

The article answers the questions:

How to set up Google Analytics?
How to use Google Analytics?
What is Google Analytics?
For many people, the first contact with Google Analytics is difficult, because we see a lot of different data at the same time, which is difficult to deal with, and all the configuration elements can be troublesome for us. There are c level contacts different guides on the Internet that are supposed to familiarize us with the subject of Google Analytics . Some of them describe the possibility of configuration, while others concern working with reports. Reading reports is not difficult, because after logging in to Google Analytics we will receive a clear set of reports, which we will only have to know how to interpret.

Contents:

Account setup and tracking code installation
Common Google Analytics Tracking Errors and Issues
Google Analytics Basics – Report Types
What should we track in Google Analytics?
Account setup and tracking code installation
We need to start from the very beginning, that is, by creating an account, to which we will add the addresses of our websites , which we own. Each website will have its own unique identification number (ID) and thanks to this number the system will recognize each website that it will track and collect information about it.

In the Google Analytics system , we will receive a special JavaScript code that will need to be placed on each subpage of our website. Adding the code will be specific depending on how our website was built. We can also use different solutions to add the tracking code. Special plugins are also being prepared for many CMS systems , which allow you to easily add the tracking code to your website. Once the code is added, after a certain period the system will start collecting data and will start displaying it . Our tracking code will automatically collect all data regarding visits to our website.

Common Google Analytics Tracking Errors and Issues
We have collected some of the most common problems that may occur when tracking our website. Due to the nature of the script, statistics may not always match the actual state. Google Analytics is a tool that collects a lot of different data about visits and how our site is used.

Depending on how users visit our site, there are various reasons why data may not be saved in the Analytics system. The most common problem is the lack of JavaScript support in the browsers of users who visit our site. JavaScript support is required to fully implement the Google Analytics code that will track users. The most common reason for disabling JavaScript support in the web browser is to protect against the execution of dangerous scripts. However, this situation fortunately does not happen often, because without this function many websites would not function properly.

In order to implement the Google Analytics code, you also need to store cookies on your device. These are small data files that are stored on users' computers, containing information about the websites you are viewing and the date you visited them . In addition, we need to be aware that there are programs that will block our tracking code, because some users may be concerned about their privacy. Of course, we also need to make sure that the tracking code is implemented correctly, because if implemented incorrectly, it can collect incorrect data or not collect it at all.