How to Define a Digital Marketing Strategy [Infographic]

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If you are working in the Digital Marketing area of ​​an organization, either in an agency or as a freelancer, you will know that defining a strategy is a key step to ensure that all the actions you take correspond to a specific objective. But where should you start?

Helene Hall from  Gravitytrain  created the following infographic that shows in a new opportunity mailing list practical way the steps to follow and the metrics to implement to define a digital marketing strategy, measure the performance of the actions and find which channels are appropriate according to the objectives set.


How to use the chart
To start, you will need to define your goals (traffic, reach, retention), purpose (brand or product awareness), ROI term (short, medium, long), location (city, country, region), consumer profile and device they use .
Once you have identified your goals, you can decide which channels to use. The infographic suggests SEO, PPC, Social Media, Content and Email.
Once you have selected the channels to be used, the infographic suggests a list of KPIs from which you can measure the performance of your actions, along with the suggested platforms or segments to focus your efforts on.
 Amazon Shopping Cart Moves to Twitter
 
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With the rise of social commerce , and the potential of social networks like Pinterest and Instagram as their own sales outlets, online stores are beginning to extend their reach to those sites where users generate conversations around products. Amazon's Shopping Cart is moving to Twitter and here we explain the details.

This seemed like an obvious strategy for e-commerce site  Amazon , which earlier this week introduced a new feature that allows its users to add items to their carts via Twitter , by including a hashtag in a tweet.



After users link their Twitter account to Amazon, they can extend their shopping experience by replying to tweets containing links to the Amazon site with the hashtag #AmazonCart (or #AmazonBasket in the UK). These tweets can come from official Amazon accounts or from accounts of other products that can be purchased through the online store. This makes  Amazon Shopping Cart on Twitter an option for direct communication with the customer.


— Amazon (@amazon) May 7, 2014
Once the tweet is sent, the product will be automatically added to the shopping cart and the user will be sent a confirmation email of the transaction. It should be noted that this action only allows adding products, not making the purchase through Twitter, which is why the slogan of its promotional campaign is “ Buy it now, do it later ”.

https://youtu.be/iAm6pa9hPKA

The feature not only extends Amazon's marketing reach beyond its own website, but also engages Twitter users in product marketing through tweets indicating items to buy from the online store. Despite not being the first company to implement social commerce , its scale gives the concept a broader scale, and therefore a greater chance of traction.