Validate your product and get recommended

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Although it is a clone of the successful startup upworthy.com , this Spanish version mobilizes all its success in the idea of ​​sharing inspiring content .



 Chart via:

Looking at the graph above, we can see that there is a respectable number of times that its content is shared per day.

But this number is particularly striking because the platform was launched in November 2013 and has seen accelerated growth to date based on this strategy.



Chart via siteanalytics.compete.com

The use of social elements, highlighted within the site, makes it clear that the objective of this is to mobilize its content through Social Networks , so that finally, through these, they achieve the acquisition of their visits.



For this case I recommend the following tools:

sharrre.com : It's a plugin, which to me works more like a framework, that allows you to customize your buttons the way you want. It requires the help of a programmer if you have zero knowledge, but if you dedicate a couple of days to it you will surely feel like a genius after having learned something new.
filament.io/flare : Another plugin for WordPress , which will help you easily integrate a bar of previously selected icons from different Social Networks.
[Tweet “Using buttons on a site invites content to be shared on #SocialNetworks”]

One of the strongest tactics, which generates the greatest peace of mind in a buyer and new mobile number list even becomes a viralization tool , is word of mouth.

This recommendation should be one of the main motivators for greater recall.

Approval almost completely reduces uncertainty for a buyer and, even more interesting, transforms new buyers into potential sellers .

This tactic allows generating mobility towards potential customers who want to purchase the product since the comments and ratings are distributed on Social Networks, also in the connections of the same platform.

This is how Yelp made a revolution when it included recommendations as a key element to compete with the technologies of the time ( 2004 was the year the platform was created ).

They suggested that comments and ratings are two of the keys to reducing doubts when choosing a restaurant or a commercial establishment and even help to find that magical place.



Today it is used as a tool to sell our products . Without going any further, let's go back to appsumo.com to find these elements:

[Tweet “Comments give details of customers’ experience with using a product #OnlineMarketing”]

Ratings are a variable that helps to understand the number of exposures the product has received and the approval it receives from its users .


Comments will give you a detailed account of your customers' experience with the product, which will help you reduce uncertainty when purchasing it .