Expose yourself to new audiences

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Go for a strong selection of topics and never, ever, write just for the sake of writing something. Our best content will always be the one that stands out for its quality.

Increase traffic
Although these statements are becoming more and more obvious on the Internet, the truth is that if the content is interesting, the visits will come as a bonus.

We don't have to think about the quantity of links . Let's think about the quantity of new jersey mailing list exposure? A heavy mass of links is only interesting if it is of quality.

One of the biggest experiments we can do when hiring someone to write is to try to gain the attention of an audience we may not be used to.

In this case, Guest Blogging can open a door that helps us reach and understand other niches.



The best thing of all is that these scenarios can become our allies once we understand how they work and what kind of content they need. And if things go well, we can think about strategic alliances in the future .

[Tweet “Guest Blogging is synonymous with strategic alliances #ContentMarketing”]

Building communities
Related to the point of " building credibility "? With the articles we create, little by little, we will be able to build a community or group of people who will approve, debate and, best of all, comment on the data we offer.

Far from destroying us, feedback will  help us focus on providing better service and content .

The fact that our notes can be criticized is a blessing when it comes to gathering information that helps us gain perspective on the topics we address.

Here it is about building a lasting relationship with the user or reader.

Authorship
The more  interesting posts you share, the more likely we are to appear with our photo in search results.

Google is working hard to use Rich Snippets and make important results stand out. The photo is vital, in this place where the image can significantly highlight the result in the SERPs.

Guest Blogging as an “Influencer”
Adding a little more to this exposition, Everet Sizemore, one of the directors of Inflow and a contributor to MOZ , introduces us to the concept of influencer :

“Our goal these days is to find them and find out what niche they belong to. Pay them to write expert content, thus helping our bosses’ goals, mainly by getting clients through quality content.”
Here's a great chart from Forrester Research showing that the 13.4% of American adults who are online daily create 80% of the content that influences people.

6.2% of Internet users influence 80% of the 256 trillion impressions.

How do these fantasy subjects find each other? Do they live behind the mountains where the rainbow ends? No, nothing like that.

Most of them are much closer than we imagine. We can find several of them in action on social networks and we can also take a look at what are called action directories.