Information then appears in the

[whatsappseobd]

This also results in a fragmented identity — sometimes it's one thing, sometimes it's another, sometimes it's everything athe same time! —, bunothing ouof the ordinary for this dynamic generation. Millennials have recently become the targeof studies and analyzes as they are a major force in the job and consumer market. After all, they representhe majority of the country's economically active population.

One of the best-known studies on generation y was carried ouby box south africa whatsapp data and generated this video below, which also helps to understand previous generations: we all wanto be young (leg) from box on vimeo. The study shows that, with the arrival of millennials on the market, the desire to be young has become an obsession (we all wanto be young, or “we all wanto be young”, is the title of the video).

Generation y has become a reference for younger people and an inspiration for older people. Therefore, they have a high power of influence on consumption. Another very interesting study was carried ouby think with google and presents a division of this group: the old millennials and the young millennials. This division occurs in any generation, buin generation y iis more evidendue to two milestones: the emergence of smartphones and mobile culture () and the collapse of financial institutions thaled to a global recession ().