Optimize your multimedia elements

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Statistics, charts, videos, images, infographics, and other multimedia elements make an article or blog post more interesting to improve the quality of the content and readability. However, Google has made it clear that they still cannot recognize the context of a video or image, but several webmasters do not follow the rules to optimize the search engine optimization (SEO) of their images.

For example, don’t name the image as img001.jpg but rename it to something more meaningful like SEO-statistics-2021.jpg if you are posting an image that gives you an idea about search engine optimization statistics for 2020. Blog writers from the best SEO company in India are optimizing their blog’s media elements on a daily basis.

10. Insert links when it makes sense.
Whenever you write a new article, adding internal links, try to associate it with article posts published clientele whatsapp numbers south africa in your article. Internal links are a very easy and effective search engine optimization technique that has numerous advantages:

It helps search engines like Google, Yahoo, and Bing locate new pages on your website. Search engine spiders will look for any links when crawling a page.
It's another way to give search engines a great suggestion about the content of a page.
The best method to give users the option to read more and click on a link about a topic.
It is one of the procedures you can use to decrease the bounce rate and keep users on your website longer.
11. Create the title
After thinking about the article, the next step should be to decide on the URL and title of your article or blog post. Many bloggers prefer to do this step first and then create the blog structure. Follow whatever is most efficient for your case if you feel you need to work on the title first and then the blog structure, then with all the methods. For usability and SEO purposes, writing a good and interesting title is an essential step. A top-notch title should have the following characteristics:

Character length should be between 50-60 to be displayed without interruptions in SERPs.
It consists of your target keyword.
Accurately illustrates the content of the blog post.
For example, the title of this post is “writing tips for SEO-friendly blog posts.” The target keyword is “SEO-optimized blog posts,” and instead of just creating a title with that keyword alone, I added the “writing tips” and the step-by-step procedure, to make it clear to both users and search engines what to expect from the content.

12. Create the URL
The rules are simple when it comes to the URL. Make use of “-” to split the words that make up a URL. You should change your permalink structure if this is not the case for your blog and you are on WordPress. Let’s say you shorten your URLs by removing unnecessary words. Normally, what happens is that your CMS automatically generates the URL based on the title.

What you can do is physically alter the permalink and remove some of the terms. There are some studies to verify this, but as Google has distinguished multiple times, the format of your URL alone cannot rank your website, so it alone is not a huge ranking factor. Also, you should insert 301 redirects to preserve your rankings if you want to change your URL after publishing the post.

13. Let other human beings read your post.
Make sure you let someone else read your post before you publish it. Invite them to correct grammatical and typographical errors and ask them if they understand the main concept of your post. This can help you by giving you an objective view of the appeal and readability of your text.

This technique is always used by the best SEO company in India . Make sure to pass your post past them if you have someone on your team who is an expert on the topic you are writing about. That technique can confirm if you are covering everything you need to and provide suggestions to further improve your post.

14. Use the main keyword in the SEO title
Search Engine Optimization Title is a secondary title for the page which is used as a background description of the page; it is distinct from the page title which users can see when viewing the blog or article post. You can see them on the search engine result pages and it helps the search engine crawlers to recognize what is there on the page. This SEO title should have contained your main keyword and try to shorten the length so that it does not exceed 55 characters because that is the limit for the search engine optimization title characters to be displayed on the search engine result pages. So hire the top SEO company in India for the best results.

15. Use header tags
Take advantage of the benefits of header and subheader tags that keep your content separated into short paragraphs to help you in your quest to make your article or blog scannable. It is easier for those visitors of yours who scan to understand what your blog is about, organizing your post with clear headers and subheaders and therefore why it is worth reading. Here is the information on the six different types of headers:

H1 tags that are located at the top of your article or blog and are likely parallel or even identical to your blog title. It is not necessary to use more than one H1 tag.
H2 tags serve as main subheadings, dividing your article or blog post into more manageable sections. Unlike H1 tags, you can use as many H2s as you like.
H3 tags are used to subdivide the article or blog that falls into a single H2.
The H4, H5, and H6 tags continue this subdivision. You'll use H3, H4, H5, or H5 if you have information that justifies your division but not necessarily your paragraph.