Offer Continuous Professional Development

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hink outside the areas they work in and offers ways for recruits to get to grips with the company.

For example, it could be beneficial for a new marketing member to sit in on the weekly sales meeting to learn the lingo and see the tactics used to drive conversions. Or for the sales team to review edits of a blog to understand the importance of SEO keywords in lead generation.

It’s about enabling marketing and sales alignment to drive growth and success.

Companies that invest in the right experience for their people and prepare for the future, tend to outperform their competitors, delivering 19% more growth in revenue than competitors and 15% mo cell phone number search philippines re profit according to MIT Management.

“These companies are also more innovative, better at cross-selling, and deliver a significantly better customer experience,” said Kristine Dery, a research scientist at the MIT Center for Information Systems Research.

To prepare your employees for the demands of the digital world, you need to future-proof their careers. Continuous Professional Development (CPD) schemes provide a way to offer relevant and up-to-date learning for a range of core and specialized skills.

There are great benefits of CPD to both your employee and organization and it doesn’t have to be complicated. Many specialist companies - DMI included - offer simple and effective ways to learn new skills and earn CPD points such as reading an ebook, completing a short course, or listening to a podcast.