Jack Trout, Al Rice "Marketing Wars

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Jack Trout, Al Rice "Positioning. The Battle for Minds."
Strategic analysis
I will move on to strategic analysis.

Strategic analysis

Of course, you will ask me now what strategy is there in costa rica telegram data our time. Here we have to survive and so on. But we must understand how we can transform our product/service now, how we will do it in peacetime, when the war is over, what will happen to this product when the war is over. Perhaps it will not be relevant at all, and we will have to create a new product, or completely update it.

And that's why we need to do a SWOT analysis, consider the risks, the benefits. And I want to emphasize that in this case we should always have an option B and C. That is, we should, according to the strategy, make several plans for how we will move if there is suddenly no light, electricity, etc. Therefore, we must take into account all these risks and update the product accordingly.

Goals
Goals

I understand that it is quite difficult to set goals now. We most likely have some kind of financial plan for a product or service, and we understand that we have deviated from it. But still, we need to update these goals and understand what we want to get from the launch or transformation of this product. That is, sales, demand, recognition, promotion, up-selling, etc.