Blogging – How to Write a Blog That Google Will Love

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A blog is a part of your website. It’s where you publish your thoughts, expertise, and experiences on various topics. It’s a digital diary. It gathers all the information you need to connect with your audience. Writing a blog is just the first step. To reach your target audience, you need strategic SEO optimization. Blogs with optimized content are 13 times more likely to achieve a positive ROI. To make your blog stand out from the crowd, it needs to be well-written and SEO optimized. Join me in writing a blog that will elevate your site in Google search. The goal is to turn casual readers into loyal followers.

Blogging goals
Before you start blogging, you need to know what goal you want to achieve. Or, a combination of multiple goals.

By regularly producing content, bloggers can achieve the following goals:


Due to our high search engine rankings, we regularly receive inquiries for collaboration. Collecting leads was one of the reasons we started the blog.

Lead – a contact that leads to a potential client / customer.

We collect leads through the contact form on our website. These applications come whatsap numbers straight to our Inbox. We asked applicants to fill in certain fields. This way we will be able to contact them for cooperation. This is the following information: name and surname, company name, email address, phone number and message.


How to write a blog in 9 steps


Keyword research

Designing the blog structure

Writing quality content

Photo selection

End your blog with a Call to action

SEO (Search Engine Optimzation)

Put a blog on your website

Website indexing

Promote your published blog

BLOG WRITING


Now that we've explored why blogging is important for your business, let's dive into the process of writing a blog.

In this part we will deal with:

By researching keywords

Writing a blog around selected keywords.

1. Keyword research


Keyword research is the foundation for your website to rank well on Google.

The goal is to find the keywords that internet users search for on Google. These keywords will help you write texts that will attract visitors to your website.

Without keyword research, you could be wasting your time. You might end up blogging about topics you have no interest in. That's why this is a very important step.

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with a good balance of search volume and competition.

THE KEYWORDS WE CHOOSE WHEN WRITING OUR BLOG SHOULD BE

They are relevant to our business

They have a large search volume

They are in line with our goal

They have a low difficulty rate (KD – Keyword Difficulty)

Research blog topics like a pro with Semrush


You can use the SEMrush tool to research keywords related to your business. This is a tool that marketing agencies use to find the perfect content for their clients' websites.

You can try it for free at this link.

Semrush is a popular digital marketing tool. It offers many features for SEO professionals. Here are some of the main benefits of using SEMrush:

Keyword Research – SEMrush offers keyword analytics. It helps users identify the best keywords to target. It also helps them understand search volume, weight, and competition.

Competitive Analysis – Allows you to analyze competitors’ strategies on: keywords, traffic, organic search, and paid ads. This competitive insight can help shape your own marketing strategies.

Website Audit – SEMrush offers a website audit tool. It identifies SEO issues. It includes crawl errors, web structure issues, and optimization suggestions.

Ranking Tracking – Semrush offers tools to track your website’s rankings across various search engines and locations. This helps track progress over time.

Content marketing – SEMrush can help with topic research, SEO writing assistance, and content optimization.

On-page SEO – Offers optimization suggestions to improve on-page SEO. This improves the visibility and ranking potential of your website.

Semrush is well-known for its digital marketing tools. They cover a variety of aspects of the field, making it a versatile option for businesses looking to improve their online presence.