What is needed to create a media plan?
Before creating a media plan for contextual advertising, you need to conduct a client briefing and/or independently collect and analyze information. We offer the necessary stages for building a media plan from scratch.
Market and competitor research
You need to understand how the business niche benin telegram data functions and its prospects, which products (or services) are in short supply and which are in excess. Analyze your competitors in detail: their promotion methods, customer reviews (positive and negative), the differences and advantages of your product over products from similar brands. Study whether your product meets the needs of consumers. For a more productive and quick analysis, use specialized tools. We suggest you familiarize yourself with the basic ones:
Google Trends — helps track the popularity of user search queries by region, offers a trend rating and generates similar ones according to the entered keyword, and also shows those that are losing relevance.
Similarweb is a service for analyzing competitor websites. It allows you to track traffic volume, audience engagement channels, and sort web resources by region.
Facebook Ads Library — to view ads on the social network by the desired niche and country.
Target audience analysis.