While it may seem easy to

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You need to have decided on a tone of voice, have access to content that can help form a reply and have a spokesperson that knows how to respond to media if required. Your response also needs to be quick but measured, do not wait too long to react as things may snowball.

“When it comes to social responsibility, consumers are looking for brands to show them – not just tell them – what they’re doing,” Sheila McLean, president of Markstein, mid-Atlantic said in a press release about recent research. “Navigating these expectations is not easy. Brands need a much deeper understanding of their customers’ values as cell phone number list they chart their own social responsibility course. They need to demonstrate real impact over time.”

Boost the profile of your business on sociaA press release is a great way to promote your company or brand to a wide audience. It relies on media channels (such as newspapers, magazines and online outlets like Wired or BuzzFeed) that can spread news and information on a local, national and global scale. Use it to enhance all your digital marketing efforts and get the best of both worlds.

Not only can a press release get information out there quickly, but it’s budget-friendly, as unlike paid ads or traditional advertising, you’re using an unpaid channel to spread awareness.

ust write a release and send it to the media, there are a few elements involved in writing one that grabs the attention of journalists or editors.

We'll look at the the 6 key steps you need to create a great press release to promote your business.