The number of active email accounts in Italy exceeds the number of inhabitants and there are about 30 emails that each Italian receives on average every day: newsletters and emails are thus confirmed as one of the tools even more used for marketing purposes , especially with the spread of mobile, and perhaps one of the most effective , provided it is used to the maximum.
This is why the personalization of messages and content becomes crucial for a winning email marketing strategy and if, even today, many companies opt for the mass sending of newsletters, it is in the profiling and segmentation of audiences that the game is played .
There are many ways to approach our users, conveying a sense of exclusivity jamaica cell phone number list and immediacy typical of one-to-one communications and more personal relationships:
personalized welcome emails,
birthday newsletter ,
abandoned cart recovery emails,
Newsletters with personalized offers for up-selling and cross-selling based on previous purchases, personalized facts, content and recommendations based on browsing history.
This is the only way email marketing can become an effective user retention tool .
From website to social networks to ADS for a unique user experience
A user’s experience involves an increasing number of touchpoints, among which we certainly cannot forget social channels and ADS . From Facebook to Instagram to Google, to name just the most popular platforms, these channels are now an integral part of every company’s marketing strategies and tend to be used strategically at different stages of the sales funnel, from the awareness phase to the purchase phase .
Therefore, with the contribution of marketing automation and artificial intelligence, it is possible to set up an effective profiling strategy and use the identified audiences not only as targets for personalized campaigns but also for ad hoc content . Recommended products, personalized ads based on the user's browsing history but not only: the personalization of the customer experience can pass from the site to off-site channels but also from these channels to the site itself, allowing the creation of content within the latter that is in line and consistent with that presented in the campaigns themselves.