If you try to push all your prospects

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Your goal name: This goal should have a recognizable name so you know what you're looking at in your reports. For example, "Document Capture Ebook A" or "Free Trial Subscription B."
Actual Funnel Layout: You can add up to 10 pages to Google Analytics for your conversion funnel. This will allow you to see where prospects are going before they reach their goal. Without it, you won’t know which areas need the most attention and improvement.
Target Value: To determine your ROI, you’ll need to decide what a complete target is. If 20% of prospects who download a white paper become customers who spend $1000 with you, the download cambodia number data be worth $200 ($20% of $1000).
One very important thing to note is that your potential customers will be coming to your site from several different paths. Assuming you don't have a very small site with very few visitors, there are many possible paths that will lead prospects to conversion.

A through the same funnel, it may seem like your site's conversion rate is extremely low. However, these customers may be reaching you through different methods, such as landing pages.



You have to account for all traffic routes. Image source

Awareness phase
It's no secret that customers need to know you exist before they can even think about considering you. So at this stage, you need to focus on attracting people to your site.