Let's look at an example: a person writes a request

[jarinislamfatema]

Buy a 3-room apartment of 90 sq. m in Kiev". Ideally, he needs to be shown the corresponding ad, the title of which will look something like this: "Treeshkas 90 sq. m. Kyiv, at a good price". Then, after clicking on the link to the online resource, he should see specifically Kyiv three-room apartments of a certain area. Not two-room apartments of 90 sq. m, not one-room apartments, not four-room apartments. Only such an offer will be considered relevant. What is the reason for the importance of relevance? Often, when talking about relevance, people ask themselves: "Why is this necessary? The user can handle finding specific information that interests him on the site himself.

Then why should advertisers do such a difficult Namibia cell phone number list job?" The truth is that users are able to filter information and choose the right one, but it is highly likely that they will not bother with it. There is a high influence of the subconscious factor on a person. When your potential consumer types a query in a search engine, he certainly hopes to see the very offer he is looking for. The accuracy of the proposed ad determines how high the probability of attracting this client to your online resource depends on the accuracy of the proposed ad.

But this is not the user's final destination. Your ad may be truly relevant, but that does not guarantee your success. If the consumer does not receive the desired offer when clicking on the link, he will leave the site without making a purchase, and the money you spent on that click will be wasted. Based on this, the link should lead to a page whose content is as stated in the title, that is, it is relevant. For example, a consumer searches for a product by the query "bamboo pillow 40 cm". The search engine gives him a link with the title "bamboo pillows 40 centimeters inexpensive".