How do automated strategies work in Google Ads?

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This tool is far from new on the digital marketing market, but there is still no consensus on what exactly AS is.

Some experts tend to believe that auto strategies are a lazy marketer's assistant, designed to automatically improve the effectiveness of an advertising campaign .

Others are of the opinion that AS is, first of all, a trick Peru cell phone number list from Google, allowing the latter to improve the competitiveness (and price) of bids. There is no single correct answer, but one thing is clear - every specialist who has decided to work with automatic strategies needs to understand the topic and know what pitfalls can be encountered in the process.

Introduction
The importance of being able to work with AS is that the time is not far off when they will completely replace manual control, which has been stated more than once in the company. This has its advantages, for example, significantly larger volumes of data, as well as self-learning, which leads to increased dynamism.

The main guarantee of success in working with AS is correct and proper debugging.

Types of Google ADS Autostrategies
Today, Google's advertising account offers a choice of four AC options:

clicks;
number of conversions ;
conversion value;
shows.