How to write a value proposition

[Joywtome231]

Canva
Canva is an online editor for creating visual content using templates. The service makes pictures, animations and videos, postcards and diplomas, presentations and stories, business cards and collages, illustrations for blogs.

Canva is used for business or hobby, there are different image formats and ready-made templates for any image category. To emphasize the service's versatility, they use the following value proposition:

"Create anything, publish anywhere."
Thus, the company emphasizes that in Canva you can develop any necessary illustrations and then publish them on the Internet without violating the author’s rights.

AmoCRM
AmoCRM is a CRM system for working with clients and automating sales. The company's value proposition is formulated around one of the target audience's pain points - customer loss.

Sometimes companies lose some of the requests because managers do not have time latvia phone number list to respond to clients. Employees do not have time to check requests on the website, in social networks and messengers . Therefore, the value proposition of AmoCRM sounds like this:

"Want to increase sales — don't lose customers. AmoCRM automatically receives requests via email, phone, website forms, chats and messengers."
As a result, a person opens the site and immediately sees how the CRM system solves his problem.


AmoCRM uses additional description to further explain the essence of its offer
Step 1: Research your target audience
Since your value proposition should solve a problem for the customer, you need to analyze what difficulties the target audience has in general . Here are some tools you can use:

Yandex Wordstat. Enter phrases to search for a service or product → the service will give popular queries, they can describe various difficulties of people.