New advertising products in the field of contextual advertising

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AdButton agency experts have collected the most current news concerning the contextual advertising market, its technical and other innovations, and combined them for you in one material.

In the fall of 2021, the Direct advertising network Russia cell phone number list integrated new, increasing bid adjustments for two marketing formats - promotion in search suggestions and exclusive placement.

In turn, Direct's main competitor, Google Ads , has announced an innovation that allows receiving updated reports on budget expenses, as well as tools for importing offline conversions. In the eLama network , clients were given the opportunity to launch payment for promotion in Yandex.Business and introduced the possibility of deferring payments for advertising.

Yandex.Direct
Pay per views for media promotion
One of the new features of the Yandex advertising network was the launch of a new strategy for media advertising campaigns - "Payment for views". With its help, advertisers get the opportunity to pay for real impressions in positions with high visibility.