Make a monthly plan

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How to create an editorial calendar?
I recommend following these steps to create your editorial calendar, so you won't be overloaded with tasks and the publishing process will be much simpler.

1. Determine your goals
For any marketing strategy, the first step is to determine the objectives, and creating your loan data editorial calendar could not be any different.

There is no point in creating content without a specific objective, that is not how content marketing works, so before you start you must be clear about what you want to achieve with these publications.

Along with your objectives, you must correctly determine your buyer persona , so your goals will be easier to achieve and your results will be better.

2. Do an annual analysis
To create an editorial calendar, now that you have a clear objective, you have to do an annual analysis.

In this analysis, you should consider the important topics for each month of the year, without forgetting the significant dates for your sector and commemorative dates. This way, you will have updated content that is always aware of the important things for your audience, which will help you create more engagement with them.

When doing your annual analysis, you don't need to plan in great detail. It can be superficial, just so you don't forget the important publications for each month of the year. You will put the details when you make your monthly plan.

3.
This is the part that will take you the most time, however, when done well the results will be excellent.

At this stage you should consider the posts you will make in the month . There is no specific number of monthly posts you should make, it depends on your goal, your budget (whether time or money) and your audience.

When planning this, you must remember that consistency is essential. That is why it is useless to publish 10 articles in the first week and nothing the rest of the month. It is better to publish only 2 articles per week, but consistently.

Before deciding which days you will post, analyze the days when your blog has the most traffic. This way, your content will be viewed more often and you will educate your audience so that they continue to visit your blog on these days.