Long-term recovery

[kexej28769@nongnue]

Zooming out, we saw the same result as the other examples, with multiple small spikes occurring more frequently within the first year and less frequently over the next two years. Each of these bumps is related to a story appearing organically on new publications (usually an author stumbles upon coverage of the content during the early stages of popularity).




Finally, in our fourth example that looked at thailand number data on water bottles , we saw an interesting phenomenon after the first month where there was a very significant secondary increase.

This spike represents syndication across (all or most of) the iHeartRadio network. As this example shows, it's not at all uncommon to see content from a major network outperform its competitors or its initial month's results a year or so later.



Overall trends
"50% of the total links acquired occurred in the first month, and the remaining 50% were acquired over the next two to three years."
When we looked at the direct links from all four campaigns together, we saw a combined growth in link acquisition over time. The chart below shows the distribution of new links acquired over two years. We saw a pretty classic long-tail distribution here, where 50% of the total links acquired occurred in the first month, and the remaining 50% were acquired over the next two to three years.