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The issue of social networks , combined with the ease of producing content and, in turn, added to access to knowledge of Digital Marketing has allowed some people through a Blog or a YouTube channel , for example, to have between 5,000 to 100,000 followers.

These figures, who reach a niche audience, i.e., communities that are a bit smaller but with more specific interests and a high level of interaction, are a real competitive advantage, as they form opinions and are accessible at the same time. Therefore, it is best to have one working with you.

Social media kit


Who is the Microinfluencer ?
This is a common internet user who expresses himself through a social network or blog about strictly line datasegmented topics such as gastronomy, hospitality, tourism, music, theater, among other things. He publishes all his impressions about the experiences he lives and his audience accompanies him and interacts with him.

He is not famous, but he is known by some; he is not a movie or television star, but he has his followers on his social network page. He works locally, on a smaller scale, in a given city, creating content that inspires his followers and achieves the most valuable thing: moving an audience , not large numbers, but enough to increase your business's sales.

Due to their more defined identity traits, these types of “micro influencers” are gradually replacing the concept of mega influencers, to the point that Klout, the famous platform that calculated the popularity index, stopped working this year . The digital trend has moved away from the general and now seeks more defined traits.