Psychographic customer traits

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do a good job of capturing individual intentions. Instead, it infers intention based on the demographic trait used to group customers.

On balance, this makes demographics less predictive and useful than other types of customer segmentation analysis.


Above, Bookings.com uses where a customer lives to create personal experiences.

While demographics deal with outwards physical traits, psycho cell phone directory india graphics deal with qualitative qualities about who a customer is. Examples of psychographic segmentation includes

Personality
Values
Interests
Lifestyles
3. Customer journey based traits
Customer journey based traits uses pre-defined customer stages as a way to group customers. Typically, each stage is defined by a set of behaviors, making it a unique form of behavioral segmentation.

We've written extensively on how eCommerce companies can implement customer lifecycle marketing here.


Above, Southwest uses customer journey customer segmentation to trigger personalized messages and provide numerous upsales such as hotel