Lead attribution is about identifying and analyzing leads’ interactions with your marketing efforts . Below we show you the different B2B lead attribution models that exist, which are laos country code and mobile number assigned according to the merit of the different actions that a potential client performs within the buyer’s journey until reaching the conversion, that is, until the moment where they make the purchase .
You must keep in mind that attribution models must be applied according to the B2B digital strategy you carry out, and it is possible to combine more than one, they only need to be tracked clearly to know where each lead comes from.
Let's consider this example: A company offers its project management software to other companies, and to do so it has implemented certain digital efforts. A potential client decided to hire its services and this was the buyer journey that followed:
He found your site through a Google search ad, after a couple of days he came back from Facebook through an ad in his feed, after a week he received an email due to a mailing campaign that the company carried out about your software. The email was saved in his inbox and after considering and evaluating other options, he decided on this software and made the purchase through this email.