"A mighty fortress is our God," wrote Martin Luther 500 years ago. Without being blasphemous, Publicitas was both a castle and a god for almost a century. If you had made a bet 20 years ago on who would survive the longest, Swissair, the Matterhorn or Publicitas, it would probably have been the latter. But things often turn out differently than you think.
Without trying to make it sound too much: The drama uk rcs data surrounding "P" could become the biggest tragedy in recent Swiss media history. After the loudly announced exit of Tamedia two weeks ago, events unfolded rapidly and a domino effect occurred, resulting in the remaining major publishing houses ending their collaboration with Publicitas ( persoenlich.com reported ). Many creditors will have liquidity problems, as the provisional debt restructuring of "P" has stopped the flow of money necessary for survival for the time being - and most likely permanently.
Outsiders may be surprised that "P" still exists. Since its sale to the German Aurelius Group (2014) and the management buyout two years later, it has practically disappeared from the radar. Unjustly, as it now turns out: Although the "new P" has refrained from loudly promoting itself, unlike before, it has remained a giant, albeit a silent one. According to the NZZ, "P" claims to have achieved a turnover of almost 115 million francs from January to the end of November 2016. The bottom line was officially a profit of 26 million francs, although the NZZ doubts this. However, these figures prove that "P" still acts as an "intermediary" for many publishers.