Good news for the revival of audio formats

[Shishirgano9]

Regarding subscribers, RTS has managed to reach the under-35s with this format, but also half of the 40-45 year-olds. For the co-producer, "it's a niche product, but more general than expected." And if teenagers are not reached by the format, the traditional morning audience of RTS is still about twenty years younger.
… and for public service according to Marie Rumignani:

RTS has succeeded in establishing a new interest, a gambling data pakistan new capacity for dialogue with its public, which expects the Swiss public service to modernise.



The Short, user guide. / Image: RTS captureWhy it is important to involve readers in the editorial process


By Maxime Loisel, Founder of HyperNews and project manager at Datagif. Article reprinted with the author's permission. The original article was published on Hypernews on October 17, 2020.

It is well known that the gap between journalists and citizens is growing year by year. Of course, the coronavirus crisis has been accompanied by rather positive signals (peaks in audience and press subscriptions, renewed attention to rituals such as the news) but readers' perception does not seem to have fundamentally changed.