When friends of mine had to translate an English text about horses into German for financial reasons, they decided to translate all expressions that they didn't understand properly and that would have been too time-consuming to search for in dictionaries as "flehmen". The word exists, has something to do with horses, and is all fine.
One of the words that is currently polluting public debates is "framing". the big brother of "narrative" and "storytelling". Someone who makes critical statements about refugees is at least a right-wing qatar rcs data nationalist, probably also a racist, and definitely an agitator. This is a narrative that must be countered with storytelling in reports. After all, journalism is about attitude, not about trying to depict reality and gain knowledge.
Since the case of Relotius, the "Spiegel" reporter star who invented most of his reports, narrative and storytelling no longer have a really positive connotation. Or to put it less convolutedly: that attitude journalism was a silly mistake. But the nice thing about rambling is that the next term comes around the corner immediately. And that is "framing". What began as commonplace pigeonholing is now a branch of linguistics that, like the rest of linguistics, is still desperately trying to be recognized as a science.