Qualitative and psychographic information:

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Location. Use tools like Google Analytics to see where website visitors are located. For example, an online retailer that notices most of their traffic comes from urban areas can focus its marketing strategies on urban areas.
Age. Analyze customer database trends to identify the age group of your audience. For example, a tech gadget company that finds its primary customers between 25 and 35 can focus on the right social media channels where their prospects spend time.
Income. Collect income data through direct interviews or surveys. For example, a luxury car dealership can conduct interviews to discover that most customers value prestige over price. This will substantially influence how the dealership markets cars.
Job title. This is relevant for business-to-business (B2B) marketing. This is gleaned india rcs data from LinkedIn profiles or customer data. For example, a software company can discover that most clients are mid-level managers. It can tailor its messaging for this group.

Goals. Ascertain goals from customer feedback. Users might prioritize ease of use and quick workouts for a fitness app.
Challenges. Use insights from customer service to identify common problems. For example, a small gardening supply store might learn that many customers struggle with pest control, guiding its blog content.
Hobbies and interests. Direct customer questions or social media can reveal these. For example, an outdoor gear brand can learn that its audience is also interested in sustainability, shaping its product development.
Priorities. Direct conversations reveal what customers value most. For example, a B2B service can discover that clients prioritize reliable customer support over low cost. It can refocus its marketing to emphasize how it differentiates with customer support.
2. Set clear goals
Your digital marketing goals should directly support the broader objectives of your business.