Timing for your elevator pitch

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Clarity wins.

Over my three decades of navigating the startup scene and mentoring at Techstars and Founder Institute, I’ve heard tens of thousands of elevator pitches and delivered plenty of my own across a spectrum of business ideas. This experience honed my ability to spot the great pitches—a skill I want to share with you.

In this article, we’ll explain why a strong pitch matters, examine different variations for different occasions, and show you how to craft yours. We’ll also provide tips to help people remember your pitch.

Think of your elevator pitch like the opening move in a chess game. It’s greece rcs data not about checkmate; it’s about positioning yourself for a meaningful engagement. Your elevator pitch is a concise introduction to who you are, what your business does, and how you solve problems uniquely.


Deploy your pitch in moments that matter, from casual meetups to industry gatherings and even in line at the coffee shop. Make it purposeful (think, “I enhance community engagement by 25%, fostering connections without added costs.”) and ensure a memorable leave-behind, like a thoughtful follow-up or a creative business card exchange.

But remember, it’s called an elevator pitch for a reason. You have limited time to make the pitch.

Thirty seconds — that’s your window. Your pitch should be crisp, engaging, and to the point, steering clear of the weeds that can lose your audience. You want to spark curiosity and invite dialogue, not overwhelm with information.