Wistia, a video hosting and marketing platform, is one example of a company that uses videos to generate leads and nurture them toward a purchase. In this example, Wistia focuses on people who already know the benefits of video marketing well, but struggle with concrete tactics and actions they can take.
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Source: Wistia
Here’s what ConvertKit, a marketing platform for creators, does with its online workshops. It tackles topics like automated sales funnels for digital products, affiliate marketing strategies, and email engagement and sales—all tailored to ambitious online creators.
And if the reader only saw this landing page after the live workshop finished, they’re shown the “Watch the replay” button, so they get the full learning experience along with the invite to try ConvertKit for free.
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Source: ConvertKit
And Webflow, a no-code website builder, runs bangladesh telegram data a massive library of video lessons that range from topics like moving your business online—something a newbie to the online business world would prefer—to Webflow-specific courses like Webflow eCommerce made for current and potential customers alike.
Knowledge is power, time is money, and Webflow is aware of both. Shorter courses only take 20 to 30 minutes, but even the longer ones (like Figma to Webflow, with a total of six hours) can be mastered within days because they’re super specific, and structured well.
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3. Create Email Campaigns That Deliver Value
Our email inboxes are arguably the most intimate space on the internet. It’s loud and crowded out there, so whoever we let into our inbox needs to deserve it.
That’s what makes email marketing a powerful customer acquisition method—one you need to use with care and caution. The key question then becomes: how can you add value to the emails you send to your potential customers?