Lead and lead generation: briefly explained

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Leads (explanation in German: contact through interested visitors) or leads are important and indispensable in modern online marketing. They always come into play where customer interest arises and contact is promised. Leads are not the same as direct customer contact, but they do lead to customer generation and thus to an increase in sales. However, not all leads are positive. Anyone who places an ad on Facebook, for example, and expects high-quality leads will quickly be disappointed. The mass of leads rarely leads to subsequent portugal gambling data customer contacts, but probably consists mostly of quantitative content. Every follower or click on the post or comment can fall into the lead category. It is therefore important to reach as suitable interested parties as possible in order to receive good leads.

customer acquisition through high-quality leads
In addition to leads in social networks consisting of profiles that have already been contacted and thus followers, comments or likes, they can also be in the form of address data such as emails or telephone numbers. Good leads not only leave further contact details, they also have a genuine interest in the offer and are therefore valuable prospects who should definitely be nurtured. They form the basis for effective business relationships.