An Attention-Grabbing Headline

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Now, don’t get too crazy here. You don’t have a ton of room. This is a one-page document, after all. Make sure your brand logo and product name are recognizable, but not overbearing.

Eye-Catching Visuals
Let’s talk graphics. To grab your target audience’s attention, use high-quality, full-color design elements that spark curiosity.

It doesn’t matter if you personally hand these marketing materials to prospective clients, or send them to their offices via a direct mail campaign. They need to make your recipients think, “What’s this? I should probably take a closer look and read every single word on the page!”

Your brand logo is a good start, but it’s not enough. Include pictures of your product—from multiple angles, if you can swing it. Graphs, symbols, and other infographic-type elements are great, too. As long as they match your brand identity and fit the space, add them in.

Why is this so important? Because the average person only reads 20 percent of the text put in front of them when there are more than 600 words. So don’t skimp on sell sheet design.

Next up, your headline.

Come up with a short, catchy tagline that grabs your target russia telegram data audience by the metaphorical lapels and forces them to pay attention to your product.

There’s no such thing as a perfect headline, but a good headline will resonate with your audience by mentioning their pain points or relating to a familiar situation. Use action words to showcase your value proposition, and motivate your audience.