The FDP is running a door-to-door election campaign that is targeted specifically to specific groups thanks to data that is constantly updated using an app. Liberals only ring the doorbell where they find people who are close to the party and its values.
Door-to-door campaigning is therefore experiencing a comeback: it was carried out when the CVP, FDP and SP were still social parties and knew exactly in which neighborhoods they could find middle east rcs data their own people. In the final phase, what has been standard in US election campaigns for decades is being used: telephone marketing, and exclusively to party members and sympathizers. "Get out the vote!" is the motto.
Data-based election campaigns are becoming the norm for national parties. However, outdoor advertising, advertisements, banners, stand campaigns, etc. are not disappearing. Rather, a hybrid form is developing.
The key to an effective election campaign is to address the voters you support precisely and in a personalized manner, as well as your friends and neighbors. hand-signed letters, Facebook and Instagram ads, but also with personal meetings. The triad is credibility, proximity and identification. It will not have any effect if you frantically hand out flyers in the train station underpass.