What is meant by digitalization?

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Digitalization is often equated with the increased use of PCs or the Internet , but this is only a tiny fraction of what digitalization represents. Despite having a laptop, smartphone or the Internet , a company is far from having completed its digital transformation.

Digitalization is primarily about how new technologies can be used to add value to the company. Digital technologies should improve processes in the company and, for example, save resources, which can lead to a reduction in costs or the better use of personnel. Digital technologies can also improve communication and offer the opportunity to better inform both employees and customers. Last but not least, digitalization also means a step away from the paper office towards paperless workflows.



What does digitalization mean in the insurance industry?
Digitalization in the insurance industry primarily means a reduction in costs. Claims can be reported online, which saves customer service malaysia gambling data representatives a lot of time and unnecessary phone calls. In addition, invoices can also be submitted digitally in the event of a claim, which significantly speeds up the processing of a claim.

The key words these days are cost reduction and increased efficiency, which make digitization necessary in the insurance industry. Added to this is the fact that customers are also driving digitization forward.

"Offers are compared online and customers have the best offer in a matter of seconds. It often only takes a few minutes to complete the deal. Anyone who cannot keep up with this will lose valuable customers," say the experts at Clark Germany GmbH.

Digitalization has long since reached customers and they also expect digital offerings from insurance companies because they can save time and make processes more efficient.

Whether insurance companies have digital offerings can now be the deciding factor for a potential customer when deciding for or against an insurance offer.