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Wishes Free: Conversion Rates in Digital Marketing
by Carsten Lange , on 6.8.2019



How do visitors move around your website? When gambling data greece are potential customers ready to contact you? Do they read your blog articles beforehand or do they just look at price lists and product descriptions? Which content is better than others? The three conversion rates provide you with information about this: lead, customer and fan conversion rate.

Conversions are actions that a potential customer takes in connection with your marketing activities. This could be downloading a white paper or, for example, registering for a subscription. In any case, he or she is willing to give you their data and fills out a form.

The path that an individual potential customer takes along their customer journey and perceives different conversions is called the conversion path (sometimes also called the click path).

Conversion paths are deeply rooted in digital marketing . Marketers analyze them and try to optimize them from one stage to the next in the purchasing process. Inbound marketing software is helpful in this regard. It allows you to record, analyze and manage the digital touchpoints.