Commercial Intent For keywords

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Keyword intent can provide insight into where your visitors are currently in the buying funnel and what kind of content they want. For example, someone who wants to buy immediately won't need a lot of information, while someone doing basic research may not benefit from an e-commerce page. Understanding the intent behind a search helps search engines deliver the most relevant and useful results, while also helping content creators tailor and optimize content to meet the needs of their visitors. Four Main Types of Keyword Intent There are four main types of keyword intent. These are Informational Intent Commercial Intent Transactional Intent Navigational Intent 1.


Informational Intent Keywords with linkedin database informational intent are at the very beginning of the buying funnel, where visitors seek extensive information. At this stage, they know very little about the topic and are trying to gather as much information as possible. Visitors with informational intent are less likely to make an immediate purchase, so content should be more informational than promotional. By supporting information gathering, businesses can demonstrate their capabilities and increase the likelihood that visitors will seek them out when looking to make a purchase. Search Example: "Baking Chocolate Cake" 2. with commercial intent, visitors are considering their options and comparing products or services from various competing businesses.