The Federal Council wants to focus the majority of media funding on paid media. This is absolutely right. A viable business model can only be established in the future with a high level of reader loyalty, which is also reflected in a willingness to pay. This applies particularly to digital titles.
The package of measures in favour of the media hong kong rcs data should be understood as such: as a package that supports the transformation of media relevant to democracy – both print and digital – for the next 10 years.
Indirect press funding has proven its worth and is to be expanded. With the full expansion, this most broad-based funding measure will benefit around 170 publications in the future with 60 million francs for early delivery.
The new digital funding is the right approach - even though many points are still open and will only be regulated in the regulation. Here, too, the focus is consistently on paid offers, which experts see as the only promising option.