The SRG must create a full program with sports and shows, news and magazines. If necessary, on one channel. In France, TF1 was sold years ago and the focus is on France2.
We'll wait and see. Low ratings for the SRG will bring even less advertising.
Google and Facebook are all-powerful in the Swiss europe rcs data advertising market: they control around 75 percent of the online advertising market. In contrast to the print advertising market, this market grows by 100 to 200 million francs annually. Google and Facebook capture the largest share of this growth every year.
But this advertising dominance is essentially technological. Thanks to intelligent algorithms ontent that precisely matches their individual needs and ideas and therefore achieves the highest attention span. The companies sell this attention to the highest bidder, who thereby achieves the highest return on investment.
Swiss publishers have long since become dependent on Google and Facebook. A significant portion of the online readership is fed by the search engine and the social media platform. Corporations such as Facebook and Google (also Twitter, Pinterest, etc.) have initiated the destructive developments in the advertising and reader markets - and at the same time have become indispensable as so-called "gatekeepers" for news from all over the world.